Violetta
Senior Hair Colourist
Colour, Highlights, Balayage, Blowdry, Cuts
49 Great Portland Street, Fitzrovia, London, W1W 7HG
Beauty,
but social.
Central London's premier beauty membership club. Hair, skin, nails and wellness, all under one roof, one monthly price.
49Great Portland St
About Alo London Club
One place. All beauty.
Alo London Club is Central London's first true beauty membership, a single destination where hair, skin, nails and wellness come together under one roof at 49 Great Portland Street, Fitzrovia. Five minutes from Oxford Circus. Three minutes from Great Portland Street tube.
Whether you're a Gold member booking your monthly colour and facial, or a Bronze member coming in for your Alo Hair Ritual and AI skin analysis, everything is designed around your time, your routine, and your results.
5 minfrom Oxford Street
8+Specialists
A to ZBeauty
Membership Club
Choose your membership.
Billed monthly. Cancel anytime. Priority booking from day one.
%
Members save on everything. Unlock exclusive member pricing on every additional treatment you book, beyond what's already included.
Alo Gold
Most Popular£325/ mo
per month · cancel anytime
- 4× Hair Ritual treatment & blow-dry + choice of colour treatment (toner or roots)
- 1× 60-min facial with buccal massage + LED light
- 1× Nail service (BIAB infills, BIAB on natural nails, gel polish, nail extension infills, or new set)
- 1× Pedicure with gel or nail polish
- 1× Wax or threading, face or body (one area)
- Priority member booking + member-only offers
Member Pricing
Members unlock better prices on everything.
These aren't one-off discounts, they're the lower prices you unlock the moment you become a member, on every service, all year round. Here's a taste at Gold membership pricing.
£00Standard price£00Member priceSave £00What you unlock
Swipe to see more →
This is just a glimpse, members save across hair, skin, nails, wax, massage and the full clinic menu.
View all member prices →Our Services
Everything you need.
Hair, skin, nails and wellness, delivered by specialists in a single Fitzrovia address.
On the house
A little gift with every visit.
Every client leaves with their own personalised Alo mug to take home, and enjoys a freshly made coffee or matcha, on us, while they're with us.
Signature Treatments
What makes alo, alo.
Two signatures you'll find nowhere else in Fitzrovia, bespoke colour created only for you, and skin analysed by AI. The treatments that define the Alo experience.
alo Colour Atelier
Colour made only for you.
Choose your shade on screen, refined through up to 6 levels of personalised mixing. Your bespoke formula is created fresh, no two alo colours are ever the same.
Our Specialists
Meet the team.
Six specialists. One address. Everything from colour and cutting to skin, nails and wellness, all bookable through Fresha.
Mahta
Nail Artist
BIAB, Gel, Extensions, Nail Art, Pedicures
Ray
Lead Aesthetic Specialist
AI Analysis, Facials, Injectables, Microneedling
Tetiana
Massage & Wellness
Endospheres, Lymphatic Drainage, Buccal, Deep Tissue
Kaya
Waxing & Threading Specialist
Hollywood, Brazilian, Threading, Brow Shaping
Soh
Hair Texture Specialist
Japanese Straightening, Digital Perm, Keratin
Alo Rewards
Earn with every visit.
Every pound you spend at Alo London Club earns you reward points, automatically applied to your account and redeemable against future treatments, products and upgrades.
100 points = £20 reward credit. Points never expire for active members.
Bronze Member1 point per £1
Gold Member1.5 points per £1
Platinum Member2 points per £1
alo / London
Gold Member
Your Name Here
Points Balance
1,250
Next: Platinum
Apple Wallet integration coming soon
Client Reviews
What our members say.
Google
4.9
Fresha
5.0
Treatwell
4.8
Google Review
The AI skin analysis completely changed how I think about my skincare. After just two months as a Gold member my skin looks better than it has in years.
Sarah M.
Gold MemberFresha Review
Violetta is the best colourist I have ever had. The whole experience feels like a proper luxury club, not just a salon.
Layla K.
Bronze MemberTreatwell Review
I used to spend £350 a month across four places. Now I pay £325 for Gold and get everything here. Nothing compares in Central London.
Janine H.
Gold MemberaloLondon
Find Us
49 Great Portland Street
Fitzrovia, London
W1W 7HG
Oxford Circus, 5 min walk
Great Portland Street, 3 min walk
- Mon to Fri10:00 to 20:00
- Saturday10:00 to 19:00
- Sunday11:00 to 16:00