Privacy Policy
Last updated June 2026
Alo London Club (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal information we collect, how we use it, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What information we collect
When you book or interact with us, we may collect:
- Your name, email address and telephone number;
- Booking and treatment history, preferences and notes;
- Payment information, processed securely by our booking partner Fresha (we do not store full card details);
- Cookies and usage data collected automatically when you visit our website.
How we use your information
- To manage your appointments, memberships and treatment records;
- To communicate with you about bookings, reminders and changes to your appointments;
- To send you marketing communications where you have consented, which you may opt out of at any time;
- To improve our services, website and client experience;
- To meet our legal, accounting and regulatory obligations.
Who we share it with
We only share your data with trusted third parties who help us operate our business:
- Fresha, our booking and payment platform;
- Behold, powers the Instagram feed displayed on our website;
- Google Maps, provides the map embed on our website;
- Our email provider, used to send booking and marketing communications.
We never sell your personal data to anyone.
How long we keep it
We keep booking and financial records for 7 years to comply with UK tax and accounting law. Marketing data is retained until you unsubscribe or ask us to remove it. Other personal data is kept only for as long as necessary for the purposes described in this policy.
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you;
- Request correction of inaccurate or incomplete data (rectification);
- Request deletion of your data (erasure);
- Request a copy of your data in a portable format (portability);
- Object to or restrict certain processing of your data.
To exercise any of these rights, contact us at info@alolondon.com.
Cookies
We use essential cookies for site functionality, analytics cookies to understand how our site is used, and third-party cookies from embedded services. For full details and how to manage your preferences, see our Cookie Policy.
Contact us
If you have any questions about this policy or your data, please contact us:
info@alolondon.com49 Great Portland Street, Fitzrovia, London W1W 7HG